Hard problems new technologies better stories

I’m a service design leader and digital transformation specialist based in LA. I’ve worked with AI in professional contexts since 2018, and have 13 years experience in the UK’s leading multidisciplinary tech teams. Former clients include Google AI, GOV.UK and AWS.

I believe words and stories matter — especially for tech teams.

Hard problems, you say?

I love clarifying and shaping evolving tech and ideas.

Doing so, I’ve raised $55m for tech teams, transformed company narratives, found new audiences, redesigned services, and led technical zero to one projects.

User-centered and technical

I bring a user-centered, agile approach to all my work, and have led multidisciplinary teams of up to 20 people.

My first tech job was at GOV.UK in 2013, prototyping and getting buy-in for digital government.

Effective and lean

I validate, iterate and assess ideas quickly using both qual and quant data.

I still adore the craft of writing, UX design and filmmaking.

Hands on, working to tight budgets and timelines.

Complex technologies

A lot of my work is under NDA.

You can have a look at some of the things I’ve worked on here and here.

Email me for anonymised case studies.

Complex spaces

I often work with teams bringing existing technologies and practices to new (or new-ish) sectors.

As a result, l’ve worked in digital transformation, medtech, edtech, govtech, proptech, and greentech.

(All the techs, basically.)

Complex ideas

In 2015, 2 million people watched the broadcast of a speech I’d written.

Nobel Peace Prize winners have worked with me to clarify their tech policy positioning. And my PhD is cited in the International Journal of Human Rights.

For a few years, I wrote so many presentations that I dreamed in Google Slides.